From typography to paper type, there’s a lot to consider when you’re designing a business card.
It doesn’t matter if you are a freelancer, an up-and-coming entrepreneur, or a seasoned player in the workforce, you need a business card.
A business does provide your contact information. But it’s more than that. It is the first point of contact between you, your brand, and your prospective customer. It is a representation of your brand and everything it stands for.
Why is a good business card important?
- Makes you look professional
- Lends credibility to you and your brand
- Helps you stand out from your competitors
Hence, you need to spend enough time designing your card.
Here are some guidelines you can follow when designing your business cards. You can follow this whether you are creating the designs yourself or with a designer’s help.
7 golden rules of designing business cards
- Finalize your brand logo before starting – The logo is the visual representation of your business. In a business card, it influences the other parts of the design process. So, it is important to ensure that you have put some thought into your logo before printing your cards. One whole side of the business cards can have the logo.
- Choose the right template – The right template should resonate with your brand’s personality. Stay consistent with your brand’s messaging. This includes having the same colour scheme, typography, etc.
- Choose good quality card stock – Don’t choose the first card stock that the printers give you. Do some research and choose one that resonates with your brand. Good card stock plays an important role in how one interacts with your brand.
- Organize your information– Before entering content into the card design, create a number list from the most important to the least important information. This will help you decide which information should have the most space and vice versa. Before this, it will also help you decide which information should go into the card.
- Stand out – Create something special in your card that will make you memorable among all your competitors. This could be a foil emboss, embossed gloss, textured paper, etc.
- Less is more – Be sparing with details and design. Add only the required information. Too many details would make the card look cluttered and dissuade the recipient from reading further. Your card should efficiently communicate the information, so be minimal.
- Proofread, Proofread. Proofread. – Always proofread your content before sending it to print. Take a sneak peek at your card and ensure that the spellings are correct, typography aligned, and everything is in its place. Since there is minimal text, this is a relatively easy task. If you are not able to, you can ask a friend to double-check and ensure that everything is correct before printing.
Design a card as unique as your business
Do you want to create a business card for yourself but don’t know where to start? CAD Reprographics can help you. We will help you create your card from scratch. All you need to do is come to us with your details and we will take care of the rest. We will help you create a card that will stay on brand.
Can’t come to our showrooms to place your order? No problem. You can send us an email with all your requirements and CAD will take care of the rest. We will design, print, and deliver your cards to your address in record time and for free!
Contact CADReprographics LLC to take advantage of our digital printing services in Abu Dhabi and Dubai at our website cadreprographics.com.